The festival is being held from January 7 to 11 at Umm Al Emarat Park in Abu Dhabi. It offers a contemporary and revitalized cultural experience that celebrates creativity, innovation, and music. It also serves as a creative cultural platform that attracts a select group of creators and an audience eager to follow vibrant, interactive live performances.
The Khalifa Fund for Enterprise Development has announced its support for the participation of 16 Emirati projects in the 'The Rig' festival for 2026. This is part of its strategy aimed at empowering national entrepreneurship, expanding growth opportunities for small and medium enterprises, and fostering innovation. The fund also seeks to enhance national brands by providing them with support tools to boost their competitiveness and increase their contribution to Abu Dhabi's economy.