Dubai is a global hub for content creation for social media and a home for all creators. I strive to be at the forefront, offering novelties and creating the most creative approaches. In this "land of opportunities", I have not missed a single chance, for in Dubai, which she calls "the priority for all creators", I decided to join the launch of the Al Quoz creative zone in advance and start my journey into the world of content creation.
After a long experience in the PR field, I decided to start a new project - Smart Lab, which provides opportunities for content creation and promotion. During the COVID-19 pandemic, Lina focused on content creation, accepting all the challenges and requirements of innovations, which brought her success due to perseverance and consistency.
The first step in the project idea of Lina was an initiative from the world of public relations. "While working in PR, I always sought unique ideas for clients. In 2020, due to the pandemic, I had to temporarily pause, which served as the beginning of my project for content creation," Lina shares. The project gradually expanded, turning into a successful startup.
Today, Lina has a studio for content shooting in Al Quoz, including a permanent room that changes color annually in conjunction with the international color of the year. There are also permanent zones, such as a makeup room and kitchen, which are updated periodically.
Lina works with many renowned brands and content creators, operating on the principle of creating suitable formats for each. She asserts that the secret to success on social media platforms is the authenticity and creation of content that holds significance and reflects the human experience.
Lina plans to expand her studio to other locations in the UAE and even beyond, because, as she says, "In Dubai, there is a primary source of content for social networks. For her, a key factor for success on social media platforms is consistency and representation of quality content rather than following current trends."
