Huda Beauty announced the sale of its stake in the KAYALI brand, a well-known fragrance brand in the world of perfumery, founded by Huda and Mona Kattan in 2018. KAYALI has become one of the most innovative brands in the fragrance segment. This step comes in the year of the KAYALI brand's growth in Dubai and its international recognition as an emerging brand, rooted in the Middle East and distinguished by unique marketing methods.
General Atlantic agreed to acquire a stake in the rapidly growing fragrance segment of Huda Beauty, which has become the latest example of strong business growth emerging in Dubai and attracting interest from international investors.
