The company "Al-Sakook Al-Wataniya" presented the results of its annual research conducted at the end of each year. This year, the research focuses on consumer preferences in the field of food products and beverages. It turned out that over 70% of those surveyed choose fast food in the form of snacks, assessing them based on taste, availability, and price attractiveness. A significant number of respondents expressed a preference for specific brands due to their high quality and recognizability.
One of the participants in the research shared their opinion: "For me, taste and quality are the defining factors in selecting food products. I prefer to choose brands that have long been established in the market and are beloved by their consumers."
Furthermore, people aged 18 to 35 show a greater interest in new products on the market and are willing to try various flavors. However, it is worth noting that older generations prefer traditional products that have earned their trust over time.
Based on the results of the research, most consumers prioritize product quality, brand reliability, and price accessibility when choosing food products. Taste also remains one of the key factors in making purchase decisions.
