Recently, agencies and car dealers are competing in offerings for car sales, coinciding with the upcoming month of Ramadan. The promotions include both new models and 2024 models, including electric and hybrid cars. Most offers focus on extended warranties and proposals for free technical servicing for five to seven years at certain agencies.
Automobile industry specialists assert that early advertising representation of promotional offerings during Ramadan supports the likelihood of purchases, extending promotions until the end of the month, noting that improved offers prevail in appeal for discounts. The main factors, in their opinion, are competitive pricing, financial opportunities, and offers making the month of Ramadan an ideal time for purchasing cars.
Manager Mahmoud Kamil from Dubai and Sharjah emphasized that the offers for the month of Ramadan are now more numerous and expanded, representing greater opportunities for choice and comparison for buyers. Egyptian Yasser Hussein noted the unprecedented mass representation of promotional offerings by car dealers.
The head of the marketing department, named "Al Habtour for Cars," Nasib Nassar spoke about the offers for the "Jack" brand, including free servicing for a year, as well as other free services for Mitsubishi. He also highlighted the importance of healthy competition for the automotive sector as a whole and the role of such promotions.
