Visa has reported an increase in tourist spending in Dubai on sweets, according to VisaNet data. The trend of changing consumer behavior among Visa cardholders is associated with several factors, including the popularity of the Fikks chocolate in Dubai, which has sparked significant resonance on social media.
The demand for Fikks chocolate in 2024 is expected to grow in an unusual manner following the publication of a video by well-known personalities on social media about this unique dessert and the unpacking experience. Fikks implemented a unique marketing strategy, involving the distribution of a limited quantity of chocolate, which could only be ordered exclusively through the Deliveroo app at a specified time.
