A recent study conducted by Mastercard and published in honor of International Women's Day 2025 showed...
According to the study conducted by Mastercard, women are significantly more active than men in using online banking in their daily lives. It was found that 65% of surveyed women reported that they started using digital financial services more often since the pandemic began. For the same period, only 44% of men noted an increase in their activity in using online banking.
"We see that women are quicker than men to make decisions about using digital financial solutions," noted researchers in the report. Moreover, it was highlighted that more than half of women regularly make mobile payments, while among men such users are less than 40%.
An important conclusion of the study is that women are becoming more active participants in the digital economy, and their preferences and needs should be taken into account in the development of financial products and services.
