Dubai Media Corporation honored several of its creative and outstanding employees, as well as effective work teams and media projects, with the "Pioneers of Media Excellence" award. The ceremony, held under the theme "Achievements that Tell a Story," was a celebration of their remarkable achievements and an appreciation of their efforts and contributions to promoting excellence, innovation, and a high-quality corporate culture across all sectors of the corporation. This reflects Dubai Media's commitment to preparing its employees to actively participate in local and international awards, and encouraging initiatives that embody the spirit of responsibility and professionalism in media work, to achieve the vision and directions of the Dubai government towards enhancing concepts of excellence in government performance. The ceremony saw the honoring of 21 employees within the "Professional Excellence" category, which included five subcategories: the distinguished employee in supervisory, specialized, administrative, professional, and young talent categories. The event also included the announcement of the winners of the "Make a Difference" initiative, launched by the corporation to encourage employees to propose innovative and creative development ideas that contribute to the corporation's development journey and help find sustainable solutions that support the efficiency and quality of performance. The ceremony also honored six committees and work teams that distinguished themselves with their contributions during 2024: the Tenders and Practices, Direct Agreement, Complaints and Grievances, Software Procurement and Production, Inventory and Valuation, and Disposal of Corporate Assets committees, in appreciation of their contributions and efforts in carrying out their tasks with high efficiency. The ceremony's segments featured the launch of a virtual character powered by artificial intelligence, which presented the event's segments, in addition to producing a "Recognition Video" using AI, a step that embodies the innovative spirit that Dubai Media adopts in its work environment and reflects its commitment to adopting innovative solutions and encouraging its creative staff to utilize AI to develop media work and enhance its efficiency. The winners were selected based on precise and comprehensive criteria carefully set to cover various aspects of professional performance, including creativity, continuous learning, positive impact on the work environment, leadership capabilities, and more, which reflects the corporation's commitment to fostering a competitive work environment based on efficiency, excellence, and innovation. The CEO of Dubai Media, Mohammed Suleiman Al Mella, affirmed that excellence has become a firm approach in the corporation's culture, saying: "We at Dubai Media believe that investing in people is the true path to building corporations capable of competing and shaping the future. The creators we honor with the 'Pioneers of Media Excellence' award represent the real wealth upon which the journey of media development in Dubai is built, and the source of inspiration that drives us to continue elevating the level of performance, content, and media services. This recognition embodies the vision of our wise leadership in enhancing a culture of excellence and innovation within the government work system, and an affirmation of the corporation's commitment to supporting its staff and empowering them in various media fields, and enhancing Dubai's position as a hub for creativity and content production." The Director of Strategy and Governance at Dubai Media, Maryam Al Kaabi, indicated that the award is one of the corporation's strategic initiatives and reflects its commitment to solidifying a culture of corporate excellence and encouraging professional creativity among its staff. Additionally, four projects were honored in the "Projects and Programs" category, which included four subcategories: the distinguished project, programs supporting the Arabic language, programs supporting social responsibility, and the distinguished radio program.
"We at Dubai Media believe that investing in people is the true path to building corporations capable of competing and shaping the future".
