Early sales discounts in UAE stores have led to a sales increase exceeding 20%. Numerous retail chains across the country have launched early discount campaigns ranging from 25% to 75%, anticipating the «Black Friday» sales in the last week of November. Consumers report that these campaigns, known as «Yellow Wednesday,» cover a variety of goods, including clothing, bags, shoes, electronics, phones, perfumes, furniture, and home decor. The main focus of the discounts is on old models and summer clothing, while winter collections and new items are largely excluded. Consumers are calling for new models and winter clothing for adults and children to be included in the sales, as their high prices are a significant burden for families. On the other hand, store representatives state that early sales allow consumers to get what they need at lower prices over a longer period, which has boosted sales by up to 30%. They noted that intense competition with e-commerce platforms, which are also starting early sales, prompted stores to act sooner. The coming period is expected to feature a wider variety of discounts, including winter clothing and new models.
