Led by Saif Mohammed Al Midfa, CEO of Expo Sharjah, the Sharjah delegation participated in the 45th edition of the World Travel Market 2025 exhibition, held in the British capital London from November 4 to 6, 2025. The participation was under the umbrella of the Sharjah Pavilion as part of a delegation from the Sharjah Commerce and Tourism Development Authority, which included 19 government and private entities. The goal was to showcase the emirate's assets on the regional and global tourism map. The edition, described as the largest in the event's 45-year history, featured over 4,000 exhibitors from 180 countries and was attended by more than 46,000 visitors from around the world.
