Reflecting its ongoing commitment to developing the media sector and advancing cultural and creative industries in Dubai, by enabling and supporting talents to contribute to establishing Dubai as a leading center for content production and creation, Dubai Media Corporation signed a memorandum of understanding with Dubai Design District, the region's leading destination for top global and regional design companies, part of TECOM Group. The aim is to activate communication channels, enhance cooperation and coordination, and highlight the areas of creative content production in the design sector, which aligns with the Corporation's objectives to establish Dubai as a global hub for the creative economy and a preferred destination for living, leisure, and work. Under this memorandum, Dubai Design District will sponsor the third season of the 'Sama Avenueu' program, which airs every Monday evening on the screen of 'Sama Dubai' channel, affiliated with Dubai Media Corporation. It will provide several key locations to film a series of program episodes within this leading destination that attracts the brightest creators from around the world to contribute to advancing cultural and creative industries. "We at Dubai Design District are keen to continue our prominent role in enhancing the design, cultural, and creative industries by providing a specialized business environment that is rare globally, attracting the best talents, skills, prominent entrepreneurs, and investors from around the world," said Khadija Bastaki. "This partnership reflects our shared vision for the new generation and contributes to establishing Dubai as a global destination for the creative economy," she added. Salim Bayouha said, "The memorandum is a qualitative step in the path of our joint cooperation and embodies the role of Dubai Media Corporation in enabling talents." Within the framework of this cooperation, Dubai Design District will contribute to attracting a select group of the most prominent and talented designers and creators in the United Arab Emirates to participate in the program's segments, supporting its message of advancing the design, fashion, and arts sectors. This cooperation embodies the goals of both parties to enrich the creative scene in Dubai and the country, highlight the creations of a group of Emirati designers, and showcase their success in this sector, by providing qualitative media content that meets the audience's aspirations and reflects the spirit of innovation and renewal in Dubai's design and fashion sectors. Strategic partnerships The Executive Director of the Media Sector at Dubai Media Corporation, Salim Bayouha, indicated that the cooperation with Dubai Design District comes within the Corporation's keenness to build strategic partnerships that contribute to enhancing the quality of the media content it produces, according to specifications that meet the requirements of the era. It also supports its efforts to establish Dubai as a global center for the creative economy. He said, "The memorandum of understanding with Dubai Design District is a qualitative step in the path of our joint cooperation and embodies the role of Dubai Media Corporation in enabling talents and providing platforms to highlight their diverse achievements, which is reflected in the third season of the 'Sama Avenueu' program, which forms an important space for celebrating local creativity and highlighting the vitality of the cultural and economic scene in the emirate." Bayouha expressed his confidence that this cooperation will contribute to enriching the viewer's experience and providing distinguished content that embodies the values on which Dubai is built. A firm commitment On her part, the First Vice-Chairman of TECOM Group - Dubai Design District, Khadija Bastaki, confirmed that the strategic partnership with Dubai Media Corporation embodies Dubai Design District's firm commitment to continuing its pivotal role in developing and enhancing the creative industries in Dubai and the UAE, and highlighting the distinguished works of talented designers that the country is proud of. She said, "Our strategic partnership with Dubai Media Corporation reflects our shared vision in enabling the new generation of creators and highlighting their distinguished stories that enrich the creative, cultural, and artistic scene, which contributes to establishing Dubai as a global destination for the creative economy."
