The Billion Followers Summit, the world's largest summit on the content industry economy, has announced the partnership of Sustainable City in Dubai, the first integrated and eco-friendly community in the Middle East offering a healthy, low-carbon, sustainable lifestyle powered by clean energy from solar panels, as the Platinum Partner for its fourth edition. Organized by the UAE Government Media Office, the summit will take place from January 9-11, 2026, at Emirates Towers, Dubai International Financial Centre, and Museum of the Future, under the theme 'Purposeful Content'. This partnership reflects the shared commitment of the Billion Followers Summit and Sustainable City to foster creativity, spread knowledge, and advance the purposeful content industry, empowering creators to develop their skills according to the latest global trends. It signifies a strategic step toward enabling content creators to adopt positive environmental messages that support sustainable development goals and highlight solutions enhancing sustainability in communities. Khawla Al-Hosani, Executive Director of the Government Communications Sector at the UAE Government Media Office and Vice President of the Billion Followers Summit, stated that this partnership underscores the summit's dedication to promoting meaningful and responsible creativity and leveraging the content industry for strategic issues like sustainability and quality of life. She emphasized that smart, sustainable cities serve as an inspiring model for the future. The partnership aims to showcase the impactful role of purposeful content in raising environmental and social awareness, affirming that creativity and responsibility are intertwined, and that the content industry can be a key partner in global climate action. Fares Saeed, Founder and Chairman of 'See Holding,' the developer of Sustainable City, expressed enthusiasm for the partnership, noting that it brings together global creators to produce content that builds a positive society. He highlighted that 'See Holding' seeks to integrate sustainability concepts into digital content, spotlighting a new generation of smart, sustainable cities driven by technology and AI, centered on human-centric design to achieve zero emissions and enhance residents' quality of life. This partnership also encourages creators to adopt impactful environmental and social messages aligned with the UAE's vision for climate neutrality by 2050. Sustainable City in Dubai, spanning five million square feet in Dubai Land, is distinguished by its design integrating social, economic, and environmental sustainability.
