Dubai has witnessed a significant growth in international tourism during the first nine months of 2025, recording 13.95 million international visitors, compared to 13.29 million during the same period in 2024, according to the latest data from the Dubai Economy and Tourism Department. This performance reflects the emirate's continued appeal as a global tourism hub and reinforces its status as one of the top destinations for travel, leisure, and business. Calculating the average daily tourist flow between January and September of last year, it is clear that Dubai received approximately 51.1 thousand visitors daily in 2025, compared to 48.7 thousand in 2024. This reflects an average daily growth of about 2.4 thousand additional visitors, allowing the emirate to continue strengthening its gains on its way to achieving a record year for tourist flow in 2025. Dubai also recorded 32.7 million hotel nights, compared to 31.2 million during the comparative period, marking a growth of nearly 5%. This means a daily increase in demand for hotel rooms by about 5,495 additional nights compared to 2024. Forecasts indicate that the tourism momentum will continue during the last quarter of the year, coinciding with the start of the winter events and major exhibitions season, which could contribute to ending 2025 with stronger momentum in terms of visitor numbers and tourism spending. The data also showed growth across all seven performance indicators in Dubai's hospitality sector, including the number of international tourists, Revenue Per Available Room (RevPAR), Average Daily Rate (ADR), overall occupancy rate, hotel market size, the number of nights tourists spent in the first nine months, as well as the average length of stay per tourist based on total numbers. The occupancy rate increased by over 3%, with the overall average hotel occupancy rate across all operating establishments in Dubai reaching 78.7% during the period from January to September 2025, compared to 76.4% in the same period of 2024. The CEO of Carlton Hotels, Husny Abdelhaadi, stated: "Despite the expansion of hotel supply, meaning an increase in the number of rooms and hotels, the sector has maintained high occupancy rates." He pointed out that Dubai's hospitality sector continues to record strong performance during the first nine months of the year, enhancing the emirate's position as one of the world's most attractive tourism destinations. Abdelhaadi mentioned that the rise in tourist flows, the expansion of hotel capacity, and the growth in occupancy levels all reflect the strength of demand and the sustainability of growth, noting that "these indicators reflect the sector's maturity, flexibility, and its ability to keep up with the increasing demand." He also highlighted that "Dubai has succeeded in diversifying its markets and attracting new segments of tourists, in addition to strengthening its position as a major hub for business tourism, leisure, and conferences." He predicted that the sector will continue its strong performance in the coming period, especially with the momentum generated by major events at the end of the year, the holiday season, and New Year's celebrations, in addition to the continued growth in confidence from global companies and investors in the emirate's tourism market. He added that Dubai's focus on the quality of the tourist experience, investment in innovation and smart services, will remain a key factor in enhancing its global competitiveness and cementing its status as a prominent destination for tourism and hospitality on the world stage. Hotel revenues exceeded 13 billion dirhams. The revenues recorded by hotel rooms in Dubai surpassed the 13 billion dirham mark during the first nine months of the current year, compared to 11.6 billion dirhams during the same period last year, a growth rate of more than 12%, according to data from the Dubai Economy and Tourism Department. The revenues were calculated based on the number of occupied hotel rooms at the end of the comparative period, the average revenue per sold room (RevPAR), and on a daily basis. The significant increase in revenues of hotel operating establishments in Dubai is attributed to the rise in the average revenue per room, in addition to the growth in the number of hotel nights sold. The average length of stay for guests in Dubai hotels at the end of September last year was 3.6 nights, compared to 3.6 nights in the same period of 2024. The Average Daily Rate (ADR) for a hotel room in Dubai reached 509 dirhams by the end of September 2025, compared to 487 dirhams in the same period of the previous year, a growth of 5%, while the Revenue Per Available Room (RevPAR) reached 401 dirhams by the end of September last year, compared to 372 dirhams in the same period of the previous year, a growth of 8%.
• 13.95 million international visitors to Dubai in the first nine months of the current year.
