According to an Expedia Group report on winter travel forecasts, this year the winter travel options for UAE residents are extremely diverse. Many are choosing to replace traditional holiday options with destinations that offer valuable experiences, ranging from ice skiing and warm tropical islands to vibrant beach cities and immersive cultural centers. This has led to a high demand for winter destinations such as Fujairah and Marrakech. Additionally, there has been an increase in searches for the Swiss resort of St. Moritz and Amsterdam. Meanwhile, research has shown that the ski resort in Fujairah, Sanubra, has become one of the main tourist destinations.
