Vivo has officially launched its new flagship lineup, the X300 and X300 Pro, designed to compete fiercely in the premium smartphone category. Rather than offering a simple upgrade over the previous generation, Vivo has completely reimagined core features across professional-grade photography, performance, and design. As part of the X300 series, Vivo has deepened its collaboration with German optics leader ZEISS, introducing a fresh photography experience for users. The X300 series is powered by the MediaTek Dimensity 9300, developed over a three-year joint effort between Vivo and MediaTek, utilizing TSMC's cutting-edge N3E 3nm architecture for faster performance and improved energy efficiency. A dedicated 6nm VS1 Imaging Chip is engineered to intelligently handle RAW images and reduce noise in low-light environments. The X300 Pro features a ZEISS Gimbal-Grade main camera with a fifth-generation stabilization system, alongside a 200MP ZEISS APO Telephoto lens for exceptional sharpness. The standard X300 sports a 200MP ZEISS Ultra-Sensing main camera with T-Coating technology to reduce reflections and produce true-to-life images. Both models introduce innovative features, including Stage Mode 2.0 for multi-angle 4K concert recording, 200MP Ultra-Clear Portrait, and ZEISS Mirotar Bokeh for professional depth-of-field effects. The X300 series also features a suite of AI-powered creative tools: AI Image Studio to enhance photos, Erase to remove unwanted objects, AI One-Shot Multi-Crop for automatic best shot selection, and AI Landscape Master for intelligent scene-based adjustments. Both models boast a ZEISS Master Color Display with 120Hz UltraMotion for smoother scrolling and gaming, eye-protection features like PWM/DC Dimming, and up to 2000 nits of brightness. The X300 Pro includes Circular Polarizer 2.0 technology for improved color clarity outdoors. With a Unibody 3D Glass Design, the phones feature a sleek appearance and smooth hand-feel, with ultra-thin bezels for comfort during prolonged use. The X300 Pro comes with a 5100mAh battery, while the X300 has a 5040mAh unit. Both support 90W fast charging and Bypass Charging technology to maintain stable temperatures. Liu Yuan, General Manager of Vivo in the Gulf region, stated: 'We don't simply make phones... we create a connection between the user and the technology.' Rami Osman, Director of Sales and Marketing for MediaTek in the Middle East and Africa, added: 'Across the Middle East, consumers are seeking premium smartphones that deliver not only top-tier performance but also evolving AI-driven experiences.'
