In a world crowded with prominent names and established jewelry houses, Emirati jewelry designer Aisha Rashid has carved her path with passion and perseverance, competing with confidence and skill to secure a revered place in the landscape of Arab jewelry design. Through her brand, 'Arqya,' she presents a new hallmark of sophistication and a uniquely creative experience by any measure. Between simplicity, precision, and luxury, with meticulous care since its launch in 2019, Rashid has curated her creations to be a reflection of a unique feminine vision that celebrates identity and redefines elegance in a modern, refreshing style.The journey of Emirati jewelry designer Aisha Rashid did not blossom by chance; it matured through research, perseverance, learning, and immersion into the world of jewelry design. Rashid obtained a professional diploma and several specialized academic certificates, which allowed her to delve into the technical and aesthetic aspects of a difficult and complex craft built on precision and the balance between art and craftsmanship.Passion for UniquenessAt the outset of her interview with 'Emirates Today,' Aisha Rashid reflected on the birth of her brand in January 2019, when she decided to turn her passion into a brand with an Arabic name rich in meaning. She said, 'I wanted an elegant and easy-to-pronounce Arabic name that reflects luxury and sophistication and is connected to the spirit of the pieces I design. That's why I chose 'Arqya,' to be a unique mirror of a fingerprint unlike any other. This name reflects my deep belief that success in the world of jewelry design is not about imitating others, but about creating a unique signature, and this is what continuously drives me to design distinctive pieces that my audience recognizes at first glance.'Conversely, Aisha Rashid does not seek to follow prevailing trends; she believes that jewelry has an enduring life and artistic, emotional value that does not fade. Women adorn themselves with it and pass it down through generations to continue to appreciate a refined taste in all times. She said, 'I pay great attention to designing artistic pieces that can be worn today and in 10 years. They are not a fleeting fashion, but a constant companion that expresses a sophisticated taste that never ages.' She added, 'I always draw inspiration from the architecture that fascinates me. I am drawn to pieces with dimension, flow, and movement, and I love to incorporate intricate details and simplicity at the same time, because true beauty lies in the balance between elegance and depth.'Environment and IdentityAisha Rashad blends 18-karat gold in its three colors—rose, yellow, and white—with high-quality natural diamonds and delicate, meticulous touches of mother-of-pearl in white, pink, and black, which she draws from the marine environment of the UAE. She said, 'I feel that diamonds with gold give a piece a special sparkle and a feminine, luxurious texture, and at the same time, they remain practical and suitable for any occasion.' She added, 'Despite my focus on simplicity, large, luxurious pieces are not absent from my designs, but I, in turn, reserve them for special orders related to major occasions and weddings, during which I particularly enjoy sharing this experience with each client to design a unique piece that expresses her.'
