Dubai, UAE – To celebrate the 54th UAE National Day, the '3 Days of Massive Discounts' event was extended by two additional days. This launch enabled the first edition of the '24 Hours of Discounts' promotion, leading to a 55% increase in spending on apparel. Tens of thousands of shoppers benefited from discounts of up to 90%. Over 500 brands across more than 2,000 stores participated. The event, which concluded on December 2nd, achieved record results, contributing to the growth of Dubai's retail sector. Due to the high demand during the 54th UAE National Day, the event was extended to 5 days for the first time.
