The Dubai Media Corporation's Marketing and Communication sector has won the "UAE Marketing Innovation of the Year (Media and Entertainment Sector)" award at the 2025 Asian Excellence in Innovation Awards. The awards honor institutions that achieve tangible progress in innovation and creative impact, and recognize initiatives that contribute to enhancing competitiveness and driving positive change across key sectors in Asia. This new achievement adds to Dubai Media Corporation's impressive record, confirming the importance of its role in shaping and developing the regional media landscape, and enhancing Dubai's status as a center for creative and cultural excellence.
The corporation was recognized for its "Ramadan 2025" campaign, launched nationwide. The campaign successfully attracted the public by offering authentic storytelling and shared cultural values that embodied the spirit of the holy month. It was distinguished by its focus on the local dimension and fostering emotional connection, which served as the core pillars of its media message.
By blending impactful narrative with digital precision, the campaign, launched at a time of increasing audience fragmentation across global platforms, achieved an effective balance between broad reach and targeted engagement. The corporation's partnerships with a select group of influencers, alongside social media campaigns and on-ground activities, amplified the campaign's impact, enabling "Dubai Media Corporation" to expand its reach across various community segments while preserving their cultural spirit and identity.
According to positive performance indicators, including increased audience engagement rates, higher traffic on digital platforms, and strengthened brand recall, the campaign helped to strengthen community bonds and celebrate the values embodied by the month of Ramadan. It also underscored the importance of purposeful narrative as a fundamental pillar of effective marketing in an era of accelerating technological innovation.
Dr. Maitha Bu Hamid, Executive Director of the Marketing and Communication sector at Dubai Media Corporation, stated: "This award reflects the impact of our ongoing efforts to elevate the local and regional media landscape through innovation, creativity, and excellence. It also embodies our deep understanding of our audience and our role as a media organization that is an integral part of people's daily lives, helping them express their convictions, build bridges of communication with their communities, and foster social interaction, in line with Dubai's aspirations and its vision to cement its position as a global hub for media and content." She also noted that "Dubai Media Corporation" is keen to continue investing in talent and advanced technologies, and developing strategic partnerships that support sustainable growth, thereby reinforcing the sector's leadership and enhancing its competitiveness.
