HONOR has chosen Dubai as the launchpad for its new device, the Magic 8 Pro, deeming the emirate the perfect choice for debuting its advanced technology. Dibo Zhang, General Manager of HONOR GCC, highlighted that Dubai embodies the very values the new device was built upon: ambition, creativity, innovation, and a relentless pursuit of development. Speaking to Al Bayan, Zhang stated that as a global hub for innovation, Dubai leads the region in adopting next-generation technologies like AI and 5.5G networks. He noted that growth in the UAE is driven by strong demand for high-end and mid-range devices with robust features, AI focus, long battery life, and advanced performance. Zhang emphasized that Dubai's vibrant atmosphere, home to elite creatives, entrepreneurs, and influencers, makes it an ideal testing ground, especially for photography and AI-focused products. "Hosting the launch event in Dubai ensures a strong presence on both regional and international levels," Zhang added. Regarding 5.5G technology, he mentioned that the UAE is among the few nations with the digital infrastructure to unlock its full potential, making HONOR Magic 8 Pro users some of the first globally to experience it. Zhang also noted a strong market foothold in Qatar and Bahrain, where consumers value HONOR's smart photography, battery life, and charging technologies. He attributed this success to several factors, including Dubai's global reach, the UAE's digital infrastructure vision, and strong alignment with consumer demand for AI, imaging, and performance innovations. "2025 has been a pivotal year for HONOR in the GCC," Zhang said, adding that Gulf nations have become the brand's fastest-growing markets. He highlighted that 5.5G technology offers radical improvements in speed and responsiveness, creating a new experience for mobile gaming, cloud services, and real-time AI applications. Partnerships with telecom operators and premium after-sales services have further strengthened HONOR's position in the region.
