The Ministry of Economy and Tourism, in cooperation with Nissan Cars, has launched an interactive community challenge in the field of brands, certified by Guinness World Records. This initiative is part of their participation in the "Liwa - Tel Marib 2026" festival, which is held under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, the Ruler's Representative in the Al Dhafra region, from December 13, 2025, to January 4, 2026.
This challenge is part of the joint cooperation between the Ministry and Nissan in the field of protecting intellectual property. It focuses on engaging festival visitors in a practical experience that simulates daily consumer behavior, aiming to empower the public to distinguish between original and counterfeit brands.
