Startup executives specializing in the content industry have confirmed that Dubai forms an incubating and stimulating environment for the growth of talents and startups, providing a supportive ecosystem for creativity, innovation, and entrepreneurship. They have outlined a roadmap for how content transforms from a mere marketing tool into a strategic pillar for building successful companies that create tangible economic value, transcending borders. This was discussed during a session titled 'Content Economy Talents.. The Birth of Unicorn Companies,' as part of the fourth edition of the 'Billion Followers Summit,' concluding today in Dubai. The session featured Ghassan Kaid, Founder and Creative Director of 'Burgers & Hoods,' a Dubai-based creative agency specializing in film production; Tarik Sabuh, Creative Director at Estée Lauder; and Juan Salazar, Creative Director at Havas Middle East, which is headquartered in Dubai and is part of a global company operating in the media, communications, and digital marketing sectors.
