Content creator Osama Moura shed light on a practical approach to dealing with one of the most challenging scenarios in the digital world: the complete loss of a digital audience. He discussed how to rebuild digital presence and make informed decisions in an environment characterized by changing algorithms and accelerating transformations. This was the focus of his session titled «If 35 Million Followers Turn to Zero: How Will I Rebuild?» during the fourth edition of the Billion Followers Summit. Moura outlined a method consisting of three steps to rebuild digital presence. It is based on clarity of direction and commitment to the chosen field as the foundation for building an audience relationship. It also includes consciously handling different content formats and being present across digital platforms. In addition, he described what he called a «follower attraction» style, which relies on intelligent interaction with the audiences of other famous content creators.
