Individual investors in the UAE continued to direct their investments towards global technology companies and AI-related stocks in 2025, led by company 'Strateegi', which recorded the largest percentage increase in shareholder count on the eToro platform compared to the end of 2024. 'Strateegi' topped the list with a 246% increase in investors, followed by Adobe. An analysis by eToro of the most rising and falling stocks by shareholder count in the UAE showed that the technology sector was at the forefront of investments, with companies in artificial intelligence, cloud computing, and semiconductors dominating the list of rising stocks.
