«Rammass» is distinguished by its exceptional ability to interact with users, understand their needs, and make the necessary decisions to answer and respond accurately and instantly in both Arabic and English (voice and text), while also suggesting services based on the customer's conversation to facilitate access to the relevant service, ensuring a safe and effective user experience. In addition to its learning capabilities, «Rammass» offers procedural services such as easy payment and bill payment for multiple accounts through multiple payment options like credit card, nol, and other services aimed at enhancing the customer's experience. The Authority launched «Rammass», an AI-powered assistant, in 2017, and in April 2023, the Authority enhanced «Rammass» with «ChatGPT» technology, making the Authority the first service entity in the world and the first government entity in the United Arab Emirates to use generative AI to interact with customers and respond to their inquiries. «Rammass» relies on the latest AI model to generate real-time responses by extracting relevant information directly from the Authority's website content. Dubai Electricity and Water Authority's virtual employee «Rammass», powered by generative AI and «ChatGPT» technology, provided over 1.6 million instant and accurate answers in both languages during the year 2025. Since its launch in 2017 until the end of 2025, «Rammass» has answered more than 12.7 million inquiries through the various communication channels provided by the Authority. Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority, said: «We are keeping pace with the most advanced future technologies to create new opportunities to serve humanity and society, and to provide an easy, safe, and innovative digital experience for all concerned. In line with the UAE's National AI Strategy 2031, we are adopting AI tools to reshape the ways of delivering services and interacting with customers, improve productivity and efficiency, develop government work, and accelerate digital transformation, which enhances our competitiveness and position at the forefront of service organizations worldwide». «Rammass» is available on the Authority's website and smart app, its Facebook page, Amazon's «Alexa» smart systems, the Authority's robots, in addition to the «WhatsApp Business» platform on the number 046019999.
