The UAE's real estate market has seen a rise in investor and end-user awareness, particularly during the month of Ramadan. Buyers are now focusing more on property details, such as floor plans and areas. In recent times, real estate companies have launched promotional offers to boost sales and enhance competition. Experts note that purchasing decisions are no longer made impulsively but are based on careful study and selection. This shift indicates a higher level of market maturity and improves the quality of investment choices. The strong demand in the real estate sector has encouraged companies to intensify competition for market share. In Dubai, real estate sales during Ramadan 2026 grew by 39.16% year-on-year, exceeding 50.1 billion dirhams. Sharjah also saw exceptional performance, with cash transactions reaching 4.6 billion dirhams, a robust increase of 71.8%. Promotional deals included discounts of up to 30% for cash payments, a guaranteed annual return of up to 9%, and various flexible payment options.
