But here an important question arises: what if this apparent slowdown in the flow of ideas is merely a cognitive illusion that deceives our minds? And what if this moment of silence is the actual throes of innovation's birth? When we look at brainstorming sessions and idea-generation activities in organizations, we can observe a recurring phenomenon. In the first few minutes, the pace of proposals accelerates, and suggestions flow with noticeable flexibility and momentum. However, this flow soon slows down, giving way to an intellectual stillness. And this sudden stagnation often prompts managers and team leaders to end sessions prematurely, driven by a widespread belief that the team's creative abilities have been exhausted and that the peak of intellectual production has already been reached.
