"Dubai Media" and "Karimatan" are digital data companies that have launched the first "data brokerage service" for publishers in the region to enable commercial brands to target their customers with high precision. The goal of this service is to develop the marketing sector and improve market analysis and understand customer behaviors.
In a meeting held at the "One & Only Royal Mirage" hotel in Dubai, attended by the Executive Director of Commercial and Partnership Affairs at "Dubai Media" and the CEO of "Karimatan", the consumer scene in the UAE was reviewed, with a focus on analyzing local public behavior.
Various aspects were discussed during the meeting, including future visions for the marketing sector, marketing campaign planning and execution, and measurement efficiency in the presence of several experts and specialists in this field.
In a related context, Abdulwahid Jumaa praised the partnership between "Dubai Media" and "Karimatan", highlighting the importance of understanding the needs and desires of the public and creating additional value capable of meeting consumer needs. He emphasized the role of marketing as a bridge between commercial brands and their customers, making it a vital element in commercial entities.
With this step, both "Dubai Media" and "Karimatan" aim to enhance the marketing experience, develop marketing campaigns by following best practices, and achieve success commensurate with high expectations.
