In Dubai, rules for agent conduct in real estate on social networks have come into effect, which were approved by the Department of Land and Real Estate. The agency requires agents to ensure the confidentiality of client data and not to share it without their consent. A QR code must also be scanned to confirm the legality of the realtor's authorization. Agents must provide potential clients the ability to easily verify their professional status, and also only publish reliable information maintained from trustworthy sources when sharing data about real estate.
According to the "Dubai Land" myth, agents are categorically prohibited from endorsing or disseminating misleading prices and expected incomes, and must also clearly differentiate their personal and professional accounts in social networks to ensure trust and professionalism. Agents are strictly prohibited from publishing any misleading information and from providing clients or buyers with misleading real estate. Furthermore, agents must use professional language in all their communications with clients and refrain from participating in conflicts, leaving inappropriate comments, or posting on social networks.
One of the mandatory requirements for real estate agents is to provide accurate information or real photographs of properties and avoid using images that contradict local laws and customs. It is also prohibited to publish any misleading information for the purpose of attracting clients or buyers.
To ensure fair competition and ethical marketing, the myth obliges real estate agents to comply with the standards of fair competition and not to harm the reputation of their competitors, as well as to use professional language in all their communications with clients. Agents are also not allowed to engage in conflicts, provide inappropriate comments, or engage in any form of trolling on social networks.
The "Dubai Land" myth emphasizes the importance of maintaining the integrity of the real estate market's reputation in the emirate and advocates for avoiding the publication of information that may negatively affect its status, especially negative news and malicious rumors. It is also important for realtors to disclose any conflicts of interest and classify all advertising materials as announcements.
