The marketing center of Dubai announced the release of a special edition of the series of analytical reports "Future Commerce". The first theme of the presented research was the perspective of electronic commerce after the COVID-19 pandemic. According to the report, consumers have become more inclined to online purchases, which reveals new requirements from companies in the field of digitalization of their business processes. Furthermore, the research highlights the importance of personalized service to attract customers and create loyalty. One of the key findings of the report is that electronic commerce will continue to develop and introduce new technologies, improving both the quality of services and the level of customer satisfaction. "The digital transformation and the change in consumer behavior after the pandemic create new opportunities for businesses. Our goal is to help companies successfully implement innovations and adapt to the changing environment," noted the representative of the Dubai Marketing Center.
