Dubai Press Club (DPC), in collaboration with the Dubai Media Academy, held a training program that included a series of sessions focused on identifying the opportunities and challenges of integrating artificial intelligence (AI) in media strategy. Companies specializing in AI, as well as leading media organizations, shared their ideas and experiences during these sessions.
The goal of the program was to provide specialists with the possibility of utilizing AI technologies in media operations. Interactive masterclasses and established sessions of the program took place at the Dubai Press Club, offering the opportunity for media professionals to develop and implement innovative solutions, expanding the horizons of future opportunities in the industry.
One of the sessions, titled "From Laboratory to Redaction: Success Stories of AI in Media," featured practical cases from leading media organizations. Among the speakers at the session were representatives of organizations such as Ingram Micro, G&K Services, Forbes, CNBC Arabia, American University of Science and Technology, and also Dubai Media.
Within the framework of the discussion, issues related to AI technologies and response to rapid transformations in the industry were addressed, highlighting our aspiration to turn challenges into opportunities and foster a sense for the future media ecosystem.
