The future of coffee has arrived, as evidenced by the increased national and corporate participation at World of Coffee Dubai 2025. The event is seen as a dynamic platform for market expansion and industry networking. According to the organizers, it showcases the latest products and innovative projects in the coffee industry from around the world, providing a space for networking, idea exchange, and commercial agreements among exhibitors, traders, and industry experts. This cements the event as one of the most influential in the global coffee sector.
This year's edition of World of Coffee Dubai 2025 will include various activities such as the Cupping Room, Brew Bar, and Roasters Village. Additionally, there will be 14 international lectures and 10 hands-on workshops available. Coffee enthusiasts worldwide can participate either in person or remotely through an advanced digital platform. The exhibition is expected to be a milestone event for the global coffee industry with record-breaking exhibitor turnout, thrilling competitions, and exclusive auctions.
Set to take place from February 10-12 at the Dubai World Trade Centre, this fourth edition of World of Coffee Dubai will be the largest ever. It boasts 1,980 participating companies, including 131 new ones, a 50% increase in exhibitor numbers, and a 15% expansion in participating brands. Global participation has also surged by 75%, signifying the event's growing importance in the coffee industry worldwide.
Moreover, there will be over 250 international exhibiting companies and trade visitors from 78 countries. The event will host 10 national pavilions, with countries like Saudi Arabia, Brazil, India, and others making a strong presence. The Arab region will be well-represented with 137 participating companies, marking a significant increase from previous years. The event aims to promote specialty coffee in the MENA region, fostering industry growth and new collaborations.
Frederick Bejo, Co-founder of Archers, emphasized how events like World of Coffee Dubai address challenges in the UAE coffee scene while showcasing specialty coffee education and quality. Federico Ortile, Simonelli Group Middle East Managing Director, highlighted that the event is a platform for innovation and networking in the coffee industry. The growth of the global coffee market, driven by specialty coffee culture, is a key focus of the event.
Khalid Al Hammadi, Executive Vice President at DXB Live, stressed the event's global appeal and its role in shaping the industry's future. Maxmillian Lundin, Coffee Division Head at Bluewater, a sponsor of the event, talked about unveiling products that bring revolutionary changes in coffee water chemistry for baristas and coffee lovers to experience.
Exciting features of the event include national coffee championships, prestigious awards like the Coffee Design Award and Best New Product Award, and the first-of-its-kind Rare Coffee Beans Auction. The auction will showcase 15 exclusive lots of the rarest and most sought-after coffee beans in the world, totaling over 205 kilograms.
