
The "Fathers' Endowment" campaign has been launched in the UAE to uphold the values of solidarity, compassion, and honoring parents. The initiative, backed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, aims to further cement the country's reputation as a leader in charitable and humanitarian efforts.
Donations can be made through various channels, offering six different methods for contributing. These include online donations via the campaign's website, SMS donations by sending a message to designated numbers, direct transfers to the campaign's bank account, contributions through the DubaiNow app, and via the call center.
The campaign allows both residents and citizens of the UAE to participate in honoring their fathers through charitable donations. By donating in the name of one's father, individuals can express gratitude and contribute to acts of generosity within the community.
A noteworthy aspect of this initiative is its dual purpose of fostering generosity among the population while paying respects to fathers. The campaign operates under the umbrella of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) and provides multiple avenues for individuals to engage and contribute.