Messara Living and Kiwi have teamed up for the first time to introduce an innovative, eco-friendly flooring solution to the GCC region. Kiwi, a premium European brand, is renowned for its advanced, sustainable design approach. The event, which took place at Messara Living's showroom in Umm Suqeim, Dubai, left attendees excited about potential future collaborations between Kiwi and the top designers in the region.
Kiwi's flooring, now available at Messara Living, comes in six exclusive colors. To celebrate the launch, Messara Living organized an exclusive event at its newly opened branch in Al Barsha 2, Umm Suqeim Road. One of the key points discussed was the unique selling point of Kiwi's natural wood-based flooring with a waterproof click-installation system, emphasizing its sustainability and innovation.
The highlight of the event was a panel discussion featuring Messara Group's Marketing and PR Manager, Shahad Alselmi, together with Kiwi's Robert Schneider (Managing Director of Sales and Marketing), Fabian Koelliker (Head of Marketing), and Gerhard Fischer (Sales Agent). Kiwi, made from 80% recycled wood and 20% paper and binding material, is PVC-free and free from toxic emissions, ensuring a healthy indoor environment and appealing to a vegan and eco-conscious market.
Attendees were treated to live music, freshly made smoothies, interactive games, and a showroom tour showcasing Messara Living's premium offerings, including outdoor customized rugs, natural sisal, and high-end European outdoor furniture brands. A raffle draw also awarded three lucky winners with a complete living room flooring renovation, courtesy of Kiwi and Messara Living.
The event attracted esteemed clients, contractors, and top influencers such as Manar Alali and Marwa AlSabbagh, as well as designers from renowned realty groups like Sobha. The fusion of Messara Living's stronghold in the region with Kiwi's innovative and sustainable flooring solutions sets a new standard for eco-conscious interior design options in the Middle East.
