The event, organized by the Dubai government, was conducted by the Center for Family Companies within the Dubai Chamber of Commerce and Industry with the aim of training representatives of family businesses for work with the media. The session's objective was to strengthen the presence of these companies in the media, solidify their reputation and status, which contributes to the revelation of their history and achievements in Dubai, as well as to familiarize them with their visions and strategies for sustainable growth.
The training session focused on developing skills for effective media communication in a modern dynamic media environment. Participants were provided with the necessary tools for confident engagement with the audience, familiarization with the skills for formulating clear and effective press communications, as well as the development of successful strategies for working with journalists.
