We are focusing on cultural proximity and distance, as beings can coexist in commonalities that are geographically distant but culturally close to us. For example, Arab tribes living on the border between Libya and Egypt, despite the distances dividing them, share customs, traditions, and even love for Emirati artists like Mehdi Hamad.
We want to present this release as a special surprise, where we want to highlight personalities dear to our hearts that have been part of the humanitarian path initiated by Sheikh Zayed. New episodes of Ali Al-Salum will present within the framework of the 12th season of his program 'Roots' during the blessed month of Ramadan to explore new travels, visiting a wide range of countries and unique places, allowing the public to explore other cultures and learn their secrets.
We highlight the support of Dubai Media Incorporated for the program and its belief in its mission and goals, the star 'Roots' emphasizes that the new season includes several surprises, among which is the participation of Emirati artist Maitha Abdulrahman Saleh in several series, and also the celebration of 'Zayed Day for Humanitarian Activities,' which takes place on the 19th day of Ramadan each year.
The developers emphasize that the new season of the 'Roots' program is distinguished by its unique slogan 'Another Side of Our Faces,' reflecting the experience of the program after 12 years of its existence. The program today looks like our exit from this rich school of experience where we aim to extract lessons learned through our interactions with the people of the world.
The season includes new destinations such as Abkhazia, Finland, the Eastern Caucasus, the Persian Gulf, the Baltic Sea, the Caucasus, the border between Libya and Egypt, southern Africa, the Chechen Republic, Estonia, and many other countries. This season represents a new stage in the development of the program, with the participation of Maitha Abdulrahman Saleh, reaffirming the importance of cultural blending and interactions between peoples.
In a special episode of 'Roots of Zayed,' Ali Al-Salum notes that this special release is dedicated to Zayed Day for Humanitarian Activities, exploring a significant figure in national history who played an important role during the time of Sheikh Zayed and made a significant contribution to the continuation of that charitable process, which we see today in the United Arab Emirates.
We want to explore how others perceive our identity and how we can see ourselves through their environment and culture, including adapting humans to an environment where the sun does not rise for about 19 hours a day during winter. Moreover, we aim to highlight methods of overcoming people's challenges and crises, as well as some beliefs formed with us and experienced completely differently in other environments.
This episode will also showcase a special announcement in honor of Zayed Day for Humanitarian Activities, during which two special episodes of 'Roots' will be presented. 'Dubai Media Organization' is a key partner in the success of the program, supporting it at all stages from planning to execution, reflecting the obligation of the organization to foster the achievement of the mission of the United Arab Emirates in promoting tolerance and community among peoples.
