In 2024, Dubai Police's Call Center 901 handled 713 non-emergency calls, achieving 92% call resolution within 20 seconds, which demonstrates its high efficiency. The leadership of the center was entrusted to Lieutenant General Abdulla Khalifa Al Marri, Dubai Police, who emphasized its crucial role in enhancing the performance of government organizations. The center's operations were supervised by Major General Saleh Murad, who stated that Call Center 901 was established to handle non-emergency inquiries, complaints, and requests from the public. This allows the main service to focus on external operations. During a recent inspection, officials from the Police Stations Affairs Department reviewed the center's performance and the importance of its development to meet the growing demands of the public. This is necessary to meet the actual needs of various segments of society and to support Dubai Police's reputation as one of the most effective government organizations in the world.
**Details of the work and visit** Major General Saleh Murad, who heads Call Center 901, added that the center was established to handle non-emergency complaints, linked to issues, suggestions, and requests for services. This allows the main service to focus on external operations.
**Key performance indicators and results** For the year, the center achieved key performance indicators: 100% of electronic requests were processed within 4 hours (target for the year). The satisfaction of clients increased to 92.9% in 2024 according to the "Customer Voice" program. If all channels of communication with Dubai Police (including the hotline, website, and mobile application) are included, the overall customer satisfaction is expected to reach 98% in 2025.
**Quote from the leadership** "Platform 901 provides us with a modern and oriented approach to serving the people," said Al Marri. "We are committed to making public service with Dubai Police faster, easier, and more efficient for every resident and guest of the city," he added.
