The 'Bridge 2025' summit, the world's largest event in the media, content, and entertainment sectors, has unveiled a new lineup of international artists and creators participating in the 'Entertainment Track'. Among the participants are the duo Raphaël and Aurélien Fraissard, Grammy-winning artist Eklef Jean, Mitra Darab of HYBE x Geffen, Mohamed Diab, and Ahmed Basheer, who will present a series of dialogues on how to create, share, and sustain creative works and their impact.
The Entertainment Track focuses on how platforms select talents worthy of investment and support, and how emerging voices build their presence in a highly competitive market. It also dedicates a full segment to the future of broadcasting and the content industry in an era of accelerating generative AI technologies, which are redrawing the way creative works are produced and consumed globally.
The 'Entertainment Track' offers three sessions that highlight music's ability to transcend languages and cultures, serving as a bridge for human connection in a world where artistic experiences intersect through digital platforms. It focuses on practical aspects that enable a talent to evolve and transform into a sustainable career.
The Entertainment Track at the 'Bridge 2025' summit sheds light on a pivotal question occupying creators today: How do artists maintain their ownership and career trajectories in an industry whose rules have been changed by technology, platforms, and audience behavior? This transformation will be discussed through three main sessions.
In the session 'Build Your Audience's Trust and Rewrite the Rules of the Game', Grammy-winning artist and composer Eklef Jean, alongside President and Co-Founder of East West Ventures Jason Ma, will discuss the new ways artists are building long-lasting careers outside traditional systems through streaming economies, direct audience engagement, and developing sustainable relationships with their fans.
In the session 'People-to-People Communication Through the Language of K-POP', HYBE x Geffen President Mitra Darab will provide an in-depth analysis of one of the most significant global partnerships in the music industry.
The Entertainment Track poses three dialogues addressing the biggest challenge facing artists today: how they maintain craftsmanship, depth, and influence in an era where platforms, algorithms, and the speed of consumption dictate the form and spread of creative works.
In the session 'Programming Music for the Age of the Creator Economy', Lunar X's VP of Operations Tobias Hous will explore how music in the digital age has evolved into a content type that can be customized, reshaped, and programmed according to user mood and platform context.
