As part of the National Month celebrations across the emirate, Brand Dubai is launching a series of visual, cultural, and festive experiences. One of the key initiatives is a commemorative 'Zayed and Rashid' passport stamp for all passengers arriving at Dubai's airports. This campaign, launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, is part of the #ZayedAndRashid initiative. The commemorative stamp holds deep emotional and symbolic significance, telling the story of the nation's founding and reflecting the principles that shaped the UAE into a model of progress, opportunity, and well-being. The initiative pays tribute to the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum, whose shared vision and leadership laid the foundation for the nation's unity and remarkable development. This year's campaign blends national symbolism with a visual identity inspired by both leaders, reviving the spirit of the early years of the Union and introducing visitors to the ideals upon which the UAE was built. Brand Dubai, the creator of the campaign's visual identity, designed the commemorative stamp and the wider suite of campaign elements. The values of the Founding Fathers, Zayed and Rashid, continue to inspire generations, reinforcing unity, pride in national identity, and loyalty to the leadership. The 'Zayed and Rashid' stamp is a central feature of this year's Eid Al Etihad celebrations, offering visitors a distinctive welcome upon arrival. Its simple yet powerful depiction of the Founding Fathers provides every visitor with a national emblem that accompanies them from the moment they arrive in Dubai. It underscores the Spirit of the Union that defines the UAE during this national occasion, while GDRFA Dubai continues to reflect this spirit through an arrival experience that highlights the meaning and value of the Emirati identity.
