Winter City 2025, one of the main events of the season at Expo Dubai, has recorded its highest visitor rate in the first week since its opening in 2022, welcoming nearly 38,000 visitors from the 6th to the 13th of the month. Sales at kiosks increased by 60% compared to last year.
Winter City's popularity continues to grow year after year, welcoming families and visitors of all nationalities daily in Al Wasl Square to enjoy its festive atmosphere and participate in continuous family activities and fun.
Creative Executive Director of Events and Entertainment at Expo Dubai, Amina Abu Alhol, stated: "Winter City in its fourth edition has a growing base of visitors who await the event every year, with a continuous increase in repeat visitation rates year after year. We are very pleased with this great turnout, which reflects the success of our strategy of carefully listening to visitor feedback, especially regarding the quality of family and celebratory activities within the event, as well as food and beverage offerings. Consequently, we have added a range of activities in this edition aimed at encouraging repeat visits and longer stays in Al Wasl Square during Winter City. We are preparing to add more joy and special moments for all our visitors in the next two weeks."
According to a statement from Expo Dubai, the destination's success in its first week is due to several factors, including the affordable entry ticket price of only 50 dirhams, which includes 11 free activities and events within the city. The diverse range of celebratory activities caters to all ages, and the ease of access to Expo Dubai, along with the availability of numerous free parking lots, encourages visitors to spend more time in the city and return for repeat visits. This has led to a 60-70% increase in sales for Winter City's market, food, and beverage outlets, confirming the event's growing commercial and community success.
Winter City will continue to welcome visitors until the 31st, transforming Al Wasl Square into a world of joy, laughter, and seasonal delight.
The annual highly anticipated "Carols by Candlelight" concert at Expo Dubai is approaching, scheduled to take place from the 20th to the 24th of the month, with two shows daily under the immersive Al Wasl Interactive Dome. It will feature the most famous holiday songs performed by the Firdous Orchestra, the first all-female orchestra in the region, inviting the audience to sing along in a wonderful family atmosphere that creates unforgettable memories.
Winter City will conclude its fourth season with a special family-end celebration on the 31st in Al Wasl Square. The evening will feature two separate New Year's Eve celebrations, one for children and one for adults, amidst stunning light displays, the launch of colorful confetti over the children, and live music from DJ Choc and his daughter DJ Michelle on the Al Wasl stage.
The celebrations begin at 7:00 PM with the children's and youth's song set presented by the talented DJ Michelle, followed by the first New Year's celebration at 9:00 PM where children will take center stage for the countdown in a joyful and happy atmosphere with colorful confetti. The festivities will continue until the main midnight countdown with a fireworks display and live music from DJ Choc, allowing visitors to welcome the New Year with wonderful memories of Winter City. The 31st of the month marks the conclusion of "Winter City"'s fourth edition.
