With its expanding presence across the state, Jetour's lineup of luxury cars is designed to meet the aspirations of drivers seeking power, comfort, and a spirit of discovery, whether navigating city highways or tackling rugged terrain. As the Liwa International Festival 2026 launches, an annual celebration of heritage and adventure, Jetour is set to take visitors on an extraordinary journey filled with excitement and discovery, embodying the core of its leading 'Travel+' philosophy. Jetour has designed its space to showcase the wide range of its SUVs, highlighting their superior capabilities and the luxurious comfort levels they offer passengers. At the heart of Jetour's event platforms lies the VVIP camp, which enriched the venue with its activities. Against the backdrop of the stunning golden dunes of Al Dhafra, the festival presents an exceptional lineup of cultural performances, competitions, night-time entertainment, and landmarks, honoring the deep bond between the UAE and its ancient desert traditions. Jetour will elevate the 2026 festival edition through a comprehensive and integrated presence across several regions, showcasing the brand's innovations and its focus on exploration and community engagement. Throughout the festival days, the VVIP camp features a lounge, an outdoor cinema, beverages, games, dazzling light installations, volleyball facilities, and a photo corner, offering a sophisticated and ideal haven for both families and adventure lovers. Additionally, Jetour will present a comprehensive brand-identity showcase in the corporate area from December 12 to January 3, where the company will display an elite lineup of its off-road models, including the G700, T2 i-DM, T2 Luxury Plus, T1, and Dashing. Amidst the excitement and buzz of the festival, Jetour will also capture attention at Jebel Hafeet from December 31 to January 3, where the powerful G700 model will take center stage beside the grandstands until a unique New Year's Eve show and an extraordinary fireworks display. 'Our participation in this year's Liwa festival reflects Jetour's core passion for connecting with communities by providing immersive and authentic experiences,' said Haroon Hayat, CEO of Elite Holding Group. 'As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour shines at the heart of the event, welcoming visitors with distinctive experiences, engaging interactive displays, and thrilling off-road driving opportunities, thereby embodying its essential 'Travel+' message.' The Liwa International Festival is one of the most anticipated annual events in the UAE, drawing thousands of visitors to enjoy a unique experience blending authentic heritage, motorsport shows, and family entertainment. Attendees can enjoy interactive driving experiences alongside hospitality-focused experiences that highlight a modern lifestyle. We are incredibly proud to present what reflects the footprint and essence of the Jetour brand at one of the most significant cultural and celebratory gatherings in the UAE.' Jetour, in partnership with Elite Holding, is redefining the SUV market in the UAE through its distinguished 'Travel+' philosophy, offering the brand a unique blend of innovation, smart design, and powerful performance, specifically tailored to suit the modern lifestyles of the region. Moments like these remind us that great achievements are only possible with the support and dedication of an exceptional team. During the first week from December 12-14, guests enjoyed a series of immersive cultural activities, including Arabic dance performances, Oud sessions, falconry shows, henna art, and traditional Arabic coffee service with a Dallah. The festivities continue in the following weekends with a world music mix presented by a professional DJ in collaboration with international drummers and artists from diverse cultures from December 19-21, followed by an Eastern culture-inspired program from December 26-28, featuring a dragon dance, Chinese calligraphy, Bian Lian (face-changing) shows, tea ceremonies, and many more experiences. Jetour in the UAE, in an exclusive partnership with Elite Holding, has announced the launch of the Liwa International Festival 2026 with a strong and distinctive presence aimed at celebrating the spirit of adventure, culture, and connection.
