Blending the spirit of challenge and excitement with the aroma of the vast desert, the off-road tours organized by 'Arabian Adventures', the leading company in destination management and tour safari operations, a subsidiary of the Emirates Group, continue to solidify its position as one of the prominent players in the UAE and regional tourism scene. It offers distinctive land-based tourist services and unique cultural experiences that combine the authenticity of Arab heritage with the thrill of modern adventures.
Arabian Adventures provides a variety of recreational activities aimed at supporting desert tourism in the UAE, particularly in Dubai. It offers a safe and confident entry into the desert with a team of professional tour guides and extensive experience shaped by thousands of tourist encounters.
Under the campaign 'The World's Coolest Winter' with the slogan 'Our Winter is Pioneering', the leading Emirati tourist experiences and their vital role in encouraging domestic tourism are celebrated, highlighting successful models of national tourism companies that have achieved qualitative accomplishments.
Since its inception, Arabian Adventures has continuously developed its recreational options to enhance the 'Luxury Desert Camping' experience. The company has expanded accommodation facilities and services in its desert camp within the Dubai Desert Conservation Reserve. The camp features wooden deck tent accommodations set within a natural green area, a shared dining area, an observation deck, and a central fire pit for gatherings. The camp also offers new accommodation options at a nearby viewpoint atop the sand dunes, where guests can enjoy privacy and tranquility with a panoramic view of sunrise and sunset, in addition to a selection of food and beverages as part of the desert camping experience.
The company also offers 'Adventure Safari', which allows visitors to discover the 'Hidden Gems' of the UAE. The tour itinerary includes varied stops for residents and tourists to enjoy the desert landscapes and the country's most famous landmarks in a single day.
In its efforts to facilitate access to Dubai's top attractions, Arabian Adventures has launched the new 'Adventure Pass' product, which includes flexible bundles of three or five experiences, allowing visitors to save up to 40% compared to regular prices. The offer includes 16 of Dubai's top experiences, including award-winning safari tours, 'Aquaventure' experiences, as well as the famous 'At The Top' experience at Burj Khalifa, the world's tallest building.
On a regional level, the company has announced the expansion of its operations to include the Sultanate of Oman, aiming to meet the growing demand from its global partners and to provide travel programs and events designed according to the highest standards, with the possibility of combining them with a visit to Dubai.
A Model for Sustainability Arabian Adventures serves as a model for commitment to sustainability. It has garnered numerous prestigious awards that honor its efforts, including the 'Travel Life Partner' award for achieving the highest global standards in service and sustainability. The company recently received the 'Safe Travels' stamp from the World Travel & Tourism Council (WTTC) for achieving the highest standards in health and safety. Additionally, the company was the only one in the Middle East to receive the CEMARS (Carbon Easurement and Reduction System) certification since 2010, in addition to the 2017 Dubai Sustainable Tourism Award for 'Best Desert Camp'.
The company also won four awards in the categories: 'UAE's Leading Global Destination Management Company 2025', 'Dubai's Outstanding Destination Management Company 2025', 'UAE's Advanced Desert Safari Company 2025', and 'UAE's Outstanding Tour Operator Company 2025'.
The company's teams continue to offer new experiences and tours to the UAE market.
Unique cultural experiences that combine the authenticity of Arab heritage with the thrill of modern adventures.
