Global superstar Will Smith shone on the blue carpet yesterday during the official Middle East premiere of the original National Geographic documentary series «From Pole to Pole with Will Smith». The event, held at the «C Institute» — the first net-zero building in the region, located in Dubai's Sustainable City — offered a Hollywood-style cinematic experience that attracted a mix of celebrities, influencers, explorers, and environmental pioneers. The series, which took five years to produce, documents Will Smith's journey from the South Pole to the North Pole, highlighting his experiences in extreme environments and his interactions with indigenous communities. Founder and Chairman of the Board of «C Holding», the developer of the Sustainable City brand, Engineer Fares Said, stated: «Amidst the accelerating pace of technological development, the need to re-anchor our relationship with nature becomes increasingly urgent. The «From Pole to Pole» series sheds light on a deeper concept of progress that is not measured solely by the bounds of technological advancement, but reminds us that what unites humanity, regardless of geographical and cultural differences, is a single human experience based on belonging, connection, and the pursuit of a better life». He added: «True progress is not defined by the technologies we build, but by our ability to leverage these technologies to build communities that enhance these values, bring humanity closer to nature, and are designed to serve humanity first and foremost». Audiences in the Middle East region can follow the complete journey of the «From Pole to Pole with Will Smith» series on National Geographic starting today, and on National Geographic Abu Dhabi and Disney+ starting tomorrow. Smith's journey, which the series covers, spanned 100 days across all seven continents. Following a special screening of the first episode of the seven-part series, Will Smith joined a live panel discussion on stage alongside Allison Fong, Richard Parks, and Brian Fry, scientists and explorers who accompanied him on his 100-day journey across all seven continents.
