The festival "Mias@Dubai", one of the largest events in the world for halal trade, starts on November 18 with the participation of 125 Malaysian companies and will last three days at the Dubai World Trade Centre, featuring an exhibition of Middle Eastern products related to organic and natural food.
Datuk Mahammad Mustafa, the Executive Director of the Malaysian External Trade Development Corporation (MATRADE), noted that the strategic location of the UAE enables Malaysian companies to access major markets in the Middle East, North Africa, and Southeast Asia with the aim of achieving sales volume of 250 million dollars at this event. He added that this follows the success of the "Mias Kuala-Lumpur" exhibition in September, where sales surpassed one billion dollars.
The exhibition includes an international program for suppliers, gathering 120 buyers from different countries aimed at strengthening collaboration and exchanging investment opportunities in the halal products sector. It covers various goods and services, such as food products, Islamic financial systems, halal tourism, and digital logistics.
The event takes place against the backdrop of projected growth in the global halal economy to 5 trillion dollars by 2030, with the Middle East alone contributing over 200 billion dollars, accounting for about 10% of the total market volume.
The Chairman of the Board of Directors of MATRADE, Datuk Seri Riza Merican, highlighted that the "Mias @ Dubai" exhibition is the first outside Malaysia, reflecting the country's aspiration to strengthen its status as a leading hub for halal products. The American emphasized that the exhibition will become the first international event organized outside of Malaysia with the participation of the largest Malaysian companies under the auspices of MATRADE.
He also noted that the long-term leadership of Malaysia in the halal industry is supported by various governmental initiatives, including progress in research and development of infrastructure, contributing to the industry's growth.
