This captivating new project is called 'Improve and Expand the Business and Leisure Ecosystem Expo-Garde Dubai,' connecting diverse audiences with their favorite artists and various new and captivating methods.
James Craven stated: "As a leader in the live events industry, Live Nation Middle East supports communities it serves, addressing pressing issues related to climate change. Through Green Nation, Live Nation's global sustainability platform, Expo-Garde and Live Nation are driving leadership in the fight against climate change through reduced emissions, increased use of renewable energy, waste reduction, and banning single-use plastic products, as well as enhancing sustainability in natural and transportation systems.
Amna Abulhoul, Executive Creative Director for Entertainment and Events at Expo-Garde Dubai, said: "Since the demand for live music and events continues to grow, I am pleased to announce our partnership with the world-leading company in the field of live entertainment, Live Nation. Strengthening its status as a global hub for events, Expo-Garde Dubai connects with the entertainment company Live Nation Middle East to enhance its offering in the live music and events sector and inspire global action.
Under the terms of the agreement, Live Nation will relocate its offices in the UAE to Expo-Garde Dubai, where the parties will jointly hold events and work toward common goals for sustainable development, making it their mission to reduce the negative impact of events on the environment and engage audiences on climate change issues.
This partnership was signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Management of Expo-Garde Dubai, Reem Al Hashimi, Minister of State for International Cooperation of the United Arab Emirates, and James Craven, President of Live Nation Middle East, after the new master plan for Expo-Garde was presented, which, along with the recently announced expansion of Dubai's exhibition center, further reinforces the status of the emirate as a key player in the upcoming landscape of events in the region.
As a member of the UAE Climate Action Alliance (UACA), the first alliance of its kind to act in the field of climate in the UAE, Live Nation contributes to the strategies of sustainable development of Expo-Garde Dubai, its ambition to become the leading destination for events by 2050, and exists under the guiding principles of sustainable events.
Together, we create not just events, but formulate lasting impressions that deeply resonate with our audience, bringing to life the best in entertainment at Expo-Garde Dubai. This collaboration is not just about concerts; it's about creating memorable moments that inspire, connect, and leave lasting footprints.
"We bring experience in the field of entertainment and with keen anticipation welcome our new era of sustainable entertainment with Live Nation on our side. This partnership not only strengthens our role in presenting global entertainment events but also enhances our ability to inspire action on climate change at a global level."
