Surge in Demand for Ramadan Beverages

As Ramadan approaches, sales of traditional drinks like Jallab and Tamarind soar by up to 90%, showcasing a growing market trend amidst health benefits and cultural significance. Retailers enhance displays with festive decorations to attract consumers.


Surge in Demand for Ramadan Beverages

Many Muslims around the world are preparing for the holy month of Ramadan. One of the essential elements of the celebration is the diverse religious attire and traditions, as well as special food and beverages. One of the popular drinks that has gained special popularity during this month is 'Jalab', which has become an indispensable part of the preparation for Ramadan.

Jalab, when consumed in moderate quantities, contains a whole range of beneficial properties for the body. It consists of a variety of minerals and antioxidants, such as magnesium, potassium, selenium, calcium, iron, dates, and copper. The drink 'tamarind' is also rich in various vitamins and minerals such as vitamins C and A, zinc, phosphorus, magnesium, which help strengthen the immune system.

Moreover, 'tamarind' contributes to improved digestion, as it is a natural laid-back blessing due to its high content of dietary fibers, which help reduce cholesterol levels in the blood. Many countries, such as the UAE, Saudi Arabia, Lebanon, Bahrain, Malaysia, Iran, Egypt, France, India, and Pakistan, offer various types of religious beverages.

According to the representative of the sales department of one of the various companies, Mohammedi Hussein, 'religious drinks demonstrate historical growth associated with the month of Ramadan', noting that 'many sales points are leaning towards increasing the import of these products from different trading brands during the holy month.' Compared to regular periods, 'these products fix sales growth to 90%, especially considering that most of these products are ordered more during Ramadan in larger quantities.'