Research highlights that the articles we click on and the sources we follow consciously contribute to shaping our own reality. Psychological studies deepen the understanding of search mechanisms. Studies show that information that an individual seeks through their own efforts and chooses to consume by their own free will possesses intellectual influence and persuasive power that far exceeds those encountered randomly or unintentionally, making the act of choice itself a factory for forming intellectual and emotional certainty. Contrary to what many believed about the neutrality of information, a series of cognitive studies have concluded that the mindset of self-selecting digital content is the most significant variable in drawing the line between truth and misinformation among users.
