His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, today launched the 'Dubai Sports Strategy 2033', which outlines the future of the sports sector in Dubai in the coming period. The strategy aims to enhance its competitiveness and elevate Dubai's position on the global sports map.The launch took place during a special event organized by the Dubai Sports Council at the Nad Al Sheba Sports Complex, showcasing the key features and targets of the new Dubai Sports Strategy. The event was attended by an elite group of officials, local and international sports stars, representatives of federations and sports institutions, as well as numerous partners and event organizers.His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum also unveiled the new design for Dubai's sports identity, which will serve as a logo expressing the future aspirations of sport in Dubai and embodying its commitment to enhancing its leadership and status in the global sports scene to become one of the world's most important and best cities in supporting and attracting athletes and sporting events. The new design was chosen from thousands of entries from designers and creators.His Highness said: "Today, we are launching a comprehensive and ambitious vision for Dubai's sports that focuses on enhancing the competitiveness of the sports sector, leveraging its promising opportunities, and investing in supporting and nurturing young talents to achieve more honorable sports achievements, as well as hosting major sporting events in Dubai to make it one of the most important global destinations in the field of sports."He added: "We believe in Dubai that sport is an essential element in developing and achieving the quality of life for society and shaping the future... Therefore, in the next phase, we will focus on empowering public and private sports clubs, supporting sports talents to reach the global level starting from Dubai, enhancing community participation in various sports, and developing sports facilities and stadiums to host the world's major championships and events."His Highness explained that the Dubai Sports Council will work to achieve the objectives of this strategy in cooperation with partners from both the public and private sectors to design the future of the sports sector to be more competitive and sustainable, and a main driver of Dubai's growth and increasing the contribution of the sports sector to Dubai's annual GDP, which will reflect on the health, happiness, and vitality of community members. His Highness called on all institutions and individuals to actively contribute to implementing this strategy and achieving its ambitious goals, so that Dubai remains always a city of leadership, excellence, and creativity in all fields.His Highness said: "We want Dubai to be the world's leading destination for sports and athletes by building a more flexible, innovative, and competitive sports system, and enhancing our sports presence at the global level to match Dubai's aspirations to be a hub for the best sports talents and a supportive platform from which more global achievements and successes can launch."His Highness confirmed that the 'Global Sports Summit', which Dubai will host next December, will be a model opportunity to highlight the goals of the 'Dubai Sports Strategy 2033' before an audience of the world's most prominent sports stars, decision-makers, officials, and representatives of federations, institutions, and local and international sports companies.Four Strategic PillarsThe 'Dubai Sports Strategy 2033' focuses on four main pillars: Community, Events, Clubs, and Talents. It aims to build an integrated sports system that combines community development, competitive excellence, and effective management, in line with the rapid development Dubai is witnessing across various sectors, and in line with future transformations in the global sports sector, contributing to achieving the goals of Dubai Economic Agenda (D33).19 Programs and 75 InitiativesThe plan, supervised by the Dubai Sports Council, includes 19 main programs and 75 different initiatives aimed at developing the sports infrastructure in the emirate, enhancing community participation in sports activities, encouraging individuals to adopt a healthy and active lifestyle, and developing and qualifying promising sports talents according to the latest and most successful global practices in selecting and developing the gifted.17 Priority SportsThe new strategy identified 17 priority sports across three main categories:Emerging sports such as padel, combat sports, and e-sports, which are witnessing rapid and promising growth;Community sports such as running and swimming, which contribute to enhancing community participation and public health; andSports with global resonance such as golf, cricket, and basketball, which combine mass appeal and significant economic returns.Key TargetsThe targets of the 'Dubai Sports Strategy 2033' include increasing the annual contribution of the sports sector to Dubai's GDP from AED 10.17 billion to AED 18.3 billion by 2033, increasing the number of people practicing sports in Dubai from 1.6 million to 2.6 million, and increasing the number of attendees at major events hosted by Dubai throughout the year from 1.67 million to 4.1 million.Implementation FrameworkThe Dubai Sports Council will work on applying precise governance mechanisms to monitor the implementation of programs and initiatives, adopting key performance indicators to measure progress against the set goals.His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council, launched on Thursday the 'Dubai Sports Strategy 2033', which outlines the future of the sports sector in Dubai in the coming period. The strategy aims to enhance its competitiveness and elevate Dubai's position on the global sports map.Mechanisms for corporate cooperation with government entities and the private sector will also be activated to ensure the sustainability of projects and enhance the efficiency of investment in sports infrastructure.Dubai: City of Sport and HappinessThe new strategic strategy embodies Dubai's commitment to building a healthy, active, and sustainable community, enhances its position as a capital of sports in the region, and a global destination that attracts athletes, talents, and investors from all over the world, within an ambitious vision extending until 2033 and continuing to enhance Dubai's position in global happiness and quality of life indicators.
