The International Federation of Association Football (FIFA) has announced the renewal of its strategic partnership with the global platform Roblox, which has over 151 million daily active users. This partnership is realized through the launch of the FIFA Super Soccer game in collaboration with Gamefam, a leading company in the development of virtual worlds. This move, which transforms the successful Super League Soccer game into an official FIFA experience, is part of the federation's commitment to developing innovative, interactive experiences aimed at younger generations and enhancing their passion for football through emerging technologies. The new game allows fans to compete with national teams and world clubs, participate in events related to major leagues and the road to the 2026 FIFA World Cup, and customize characters with exclusive items. This collaboration also opens wide commercial opportunities for FIFA partners; the «Adidas Football Festival» has already begun inside the game, featuring prestigious clubs like Al-Nassr (Saudi Arabia), Boca Juniors (Argentina), and Flamengo (Brazil). FIFA and Roblox officials confirmed that this partnership builds a genuine football space that goes beyond match schedules to become a sustainable digital community for celebrating football culture year-round. This ambitious vision is based on the remarkable success achieved during the 2025 FIFA Club World Cup, where the organization recorded millions of interaction hours, proving Roblox's ability to turn a digital fan into a follower of real-world tournaments.
