Ras Al Khaimah Ceramics has confirmed the continuation of its operational activities in the United Arab Emirates and regional markets without any increase in product prices, while maintaining supply stability and supporting continuity in the construction and design sectors. According to Abdullah Massad, CEO of the company, speaking to 'Al Khaleej', the decision not to raise prices is part of a long-term policy aimed at market stability and providing a more predictable environment for customers and business partners, despite geopolitical challenges and fluctuations in the global supply environment. Massad added that Ras Al Khaimah Ceramics continues to give top priority to service continuity and ensures no disruption to its operational activities within the UAE and regional markets. In the same context, Massad clarified that as an Emirati industrial entity and a multinational group, the company has been able to respond quickly to operational challenges and fill supply gaps, ensuring the continuity of support for companies and projects that rely on its products across various sectors. He stated that the company continues its operations as usual, following a disciplined operational approach aimed at efficiently meeting market needs, in addition to expanding its support to include a number of companies affected by global supply chain disruptions. This approach enhances the company's operational flexibility and its ability to maintain a stable supply flow, which supports project continuity in the construction and real estate development sectors. Massad also noted that the company's showrooms continue to receive clients normally, with full operational readiness, to ensure product availability and the continuous provision of reliable services across all markets. He added that this level of operational readiness reflects the company's commitment to maintaining a stable and seamless customer experience, despite external challenges. The CEO of Ras Al Khaimah Ceramics confirmed that this organized operational approach ensures the availability of the company's products and easy access for customers and partners, aligning with the UAE's direction towards enhancing economic continuity and stability, and supporting a flexible and sustainable business environment.
