Managers and experts in the field of retail noted that currently, there is a significant increase in the use of artificial intelligence by retailers to enhance competitiveness, expand market share, and counter rapid changes in consumer behavior. They highlight that the intensive application of artificial intelligence systems in the retail sector is one of the key changes in modern markets. The transition to such technologies helps retailers support the shift to electronic and digital commerce, understand consumer requirements for developing distribution and promotional campaigns that correspond to consumer interests.
The general director of "Taavuniya al-Ittihad" Mohamad al-Hashemi noted that "there are numerous economic, technological, and social variables that influence the formation of different retail, from the perspective of contemporary practice, stores are introducing new methods to combat changes in consumer behavior, such as the implementation of artificial intelligence, digital automation, self-service systems, electronic commerce, and other smart services."
In turn, marketing and public relations manager at Shardgi Faisal Khalid al-Naboodah stated that "the use of artificial intelligence in retail is one of the leading trends actively being applied in stores, as a large number of retailers utilize these technologies to track consumer demand through electronic platforms or applications, which allows monitoring changes in consumer behavior and patterns, and helps create advertising campaigns and offers that correspond to consumer requirements and trends."
Retail expert Dileep Vishak, purchasing director at one of the chains of retail stores, noted that "the transition of many stores to the use of artificial intelligence occurs gradually in markets, from the establishment of electronic commerce and the creation and development of smart applications to support store operations with technologies of artificial intelligence, which contributes to an increase in sales volume for retailers."
